Research Guides: Communication Arts Research Guide: Books and eBooks

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Reference Sources

Dictionary of Marketing Communications by Norman A. Govoni
Call Number: 380.103 G721d
ISBN: 0761927700
Publication Date: 2003-07-22
Dictionary of Media and Communication Studies by James Watson; Anne Hill
Call Number: Available through I-Share
Publication Date: 2012-04-10
Encyclopedia of Human Behavior by Vilanayur S. Ramachandran (Editor-In-Chief)
Call Number: 150.3 E57
ISBN: 0122269209
Publication Date: 1994-04-18
The Routledge Handbook of Strategic Communication by Derina Holtzhausen (Editor); Ansgar Zerfass (Editor)
Call Number: Can be ordered through I-Share
ISBN: 9780415530019
Publication Date: 2014-12-05

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Browse the book collection:

070 News Media, Journalism, Publishing
071 New Media, Journalism, Publishing in North America
301 Sociology and Anthropology
302 Social Interaction
303 Social Processes
304 Factors Affecting Social Behavior
305 Social Groups
306 Culture and Institutions
307 Communities
659 Advertising & Public Relations

Library of Congress Subject Headings for Communication Arts

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