Research Guides: COMM 2201: Advertising Persuasion and Consumer Society: Required Readings

Textbook

Utopian Images and Narratives in Advertising by Luigi Manca; Alessandra Manca; Gail W. Pieper
Call Number: Please click on title to access the ebook edition
Publication Date: 2012
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"Adam through the Looking Glass: Images of Men in Magazine Advertisements of the 1980s"
Luigi Manca and Alessandra Manca, in Luigi Manca and Alessandra Manca (Eds.), Utopia & Gender in Advertising: A Critical Reader, Lisle (Ill.): Procopian Press, 1994. Distributed by Syracuse University Press. ISBN 0-8156-8119-4.
Marian MacCurdy, "The Four Women of the Apocalypse
pp. 31-48 in Utopia & Gender in Advertising.